Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in the social media channels being used, the nature of usage and the users themselves. One of the most evident tendencies in this region is that when the social
Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.
Facebook is Changing the Video Ad Game in a Big Way
Previously, Facebook charged marketers per impression earned on videos, even as videos were played for a brief moment.
Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.
Chevy Goes Emoji
Ahead of Chevy’s reveal of the 2016 Chevrolet Cruze, the brand shared a press release entirely in emojis, encouraging users to decode the news
As brands vie for a piece of the fragmented marketplace of ideas, executive blogging is fast becoming the messaging vehicle of choice for organizations across the board. This comes as corporate blogging takes hold among more executives – a trend BRANDfog ascribes to enhanced brand trust. Tangerine
Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.
5 Tips for Cranking Up the Comments on Instagram
In a recent blog post, Simply Measured released a few tips for maximizing the volume of quality Instagram comments. Of note, they
When developing a strong content approach for a client community that is new to you, it can be hard to find a good place to start. Here are few ways to successfully optimize content so you can continue to evolve it to be smarter and work harder toward your
“Boiling the ocean.”
“Thinking outside the box.”
It’s time to add a new phrase to the list of things you should never say for fear of embarrassing yourself.
“Patient engagement strategy.”
In the autumn, STweM will be offering some of our most popular services under a new name, and whilst all of these are
Le Club Digital Santé s’est retrouvé une nouvelle fois In Real Life le 10 juin dans les locaux d’Auféminin sur le thème des Patients. Retour sur cette soirée riche en échange. Pour cette nouvelle Rencontre IRL de l’année, l’équipe d’Onmeda.fr a reçu le Club Digital Santé dans ses locaux pour
Facebook improves its e-commerce in the news feed, Vine’s revamped search functionality and more of the latest digital news.
Facebook Lets More Merchants Add Buy Buttons to their Posts
Just weeks after Pinterest announced the arrival of buyable pins, Facebook has expanded a test of “buy” buttons in the
In its many forms, sponsored content partnerships between brands and online publishers are customizable, scalable and effective vehicles for reaching an audience online. These activations can range from a branded listicle with a couple integration/messaging points throughout, to a co-created collection of thought leadership material, to custom recipes on
Le 25 juin prochain se déroulera le 1er Salon virtuel de la Silver économie ‘Silver Economy Expo Online. Un évènement sont le Club Digital Santé est heureux d’être le partenaire. Véritable Salon virtuel BtoB des technologies et services pour les seniors, Silver Economy Expo Online se déroulera le 25 juin prochain
Pinterest and Instagram became e-commerce friendly, Twitter launches audience insights, and more of the latest digital news.
Pinterest’s New Buyable Pins Let You Purchase Items Directly in the App
In a few weeks, pinners will be able to buy their favorite Pinterest finds directly from the platform by clicking
In a given year, there are thousands of industry-related conferences.
Whether you are attending an industry-related conference on behalf of a client or for your own personal benefit, these events are great opportunities to learn the latest trends, network and provide a nice break from the daily grind at work.
Snapchat invests in shopping app, Instagram tries to win back users and more of the latest digital news.
Snapchat Invests in Shopping App Spring
Would you buy clothes on Snapchat? CEO Evan Spiegel seems to think so. Snapchat is investing in Spring, an e-commerce app that recommends menswear and
This post was written by Amy Verhey, Anna Kowalcyzk, Kendra Staggs and Laura Armstrong.
As Edelman’s 2014 brandshare™ study revealed, consumers increasingly expect brands to go beyond rational and emotional needs to show their commitment to community, core purpose and
After 4 years of working independently as a consultant I continue to be amazed at the lack of understanding between what is the role of an agency and that of a consultancy, and as a consequence see expectations being set that are bound to fail. Time and again our pharma customers bring in agencies to tender […]
By Bill Evans I typically loathe the perfunctory icebreaker questions that sometimes get used during corporate meetings. You know the kind I’m referring to? They’re the, “If you were a vegetable, what kind …read more Via:: DoseOfDigital
By Bill Evans Hotness from Territory Studios Beautiful video giving us an out-of-this-world vision of what is coming. …read more Via:: DoseOfDigital
Tweets are now searchable on Google, Pinterest announces new ad tools and pricing and more of the latest digital news.
Google Lets You Look for Tweets in Mobile Searches
Twitter and Google have teamed up in an update that will allow tweets to surface directly in a user’s Google
For museums in the digital age, appealing to modern audiences is an exercise in nuanced storytelling. What once was one-way messaging, led by docents and consumed by museumgoers, has become an immersive cultural dialogue, one shared by educators, visitors and far-removed patrons alike.
It’s in this burgeoning landscape that museums