The latest and greatest digital news updates.
Instagram Self-Serve Ads – Coming to a campaign near you!
After much conversation, Instagram has provided an updated timeline for their new self-service model Ad Platform. While the functionalities were announced weeks ago, Instagram has confirmed that the entire new platform will
Can you imagine being responsible for 3.2 million employees? How about communicating with them? Unless you’re the CEO of Walmart or McDonalds the answer to those questions is probably “No.” The Department of Defense is the largest employer in the world with more than 1.4 million active duty servicemen
The latest and greatest digital news updates.
Brands Are About to Find Out How Powerful GoPro Videos Can Be
GoPro will soon launch a new platform called GoPro Licensing, where brands and marketers will be privy to over 600 videos from amateur and professional videographers. Video prices begin at
About a year ago, a coworker introduced me to the DC Improv comedy school. I was definitely up for learning improv (I am an ESFJ, after all) but I was terrified of having to make stuff up on the spot. My heart was
The latest and greatest in digital news updates.
Crimson Hexagon Now Offers Access to Tumblr Firehose
Analytics provider Crimson Hexagon has joined Tumblr’s Preferred Data Partners program, and now offers customers access to insights on the platform’s full firehose of public activity. Customers will be able to track brand
The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the US is growing with it. eMarketer projects overall spend will nearly double from $7.8 billion this year to $14.4 billion by
Twitter improves mobile app ads, Facebook updates cost-per-click definition and more digital news.
Twitter Adds Advertising Tools to Promote Mobile Apps
Twitter has announced new tools for its mobile application advertisers. These include video app cards that showcase apps before prompting users to install them, and a pay-per-download system.
Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an established monthly/quarterly cadence, here are five tactics for improving the process and final product:
1. Campaign reporting brief
For a specific campaign report,
Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in the social media channels being used, the nature of usage and the users themselves. One of the most evident tendencies in this region is that when the social
Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.
Facebook is Changing the Video Ad Game in a Big Way
Previously, Facebook charged marketers per impression earned on videos, even as videos were played for a brief moment.
Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.
Chevy Goes Emoji
Ahead of Chevy’s reveal of the 2016 Chevrolet Cruze, the brand shared a press release entirely in emojis, encouraging users to decode the news
As brands vie for a piece of the fragmented marketplace of ideas, executive blogging is fast becoming the messaging vehicle of choice for organizations across the board. This comes as corporate blogging takes hold among more executives – a trend BRANDfog ascribes to enhanced brand trust. Tangerine
Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.
5 Tips for Cranking Up the Comments on Instagram
In a recent blog post, Simply Measured released a few tips for maximizing the volume of quality Instagram comments. Of note, they
When developing a strong content approach for a client community that is new to you, it can be hard to find a good place to start. Here are few ways to successfully optimize content so you can continue to evolve it to be smarter and work harder toward your
“Boiling the ocean.”
“Thinking outside the box.”
It’s time to add a new phrase to the list of things you should never say for fear of embarrassing yourself.
“Patient engagement strategy.”
In the autumn, STweM will be offering some of our most popular services under a new name, and whilst all of these are
Le Club Digital Santé s’est retrouvé une nouvelle fois In Real Life le 10 juin dans les locaux d’Auféminin sur le thème des Patients. Retour sur cette soirée riche en échange. Pour cette nouvelle Rencontre IRL de l’année, l’équipe d’Onmeda.fr a reçu le Club Digital Santé dans ses locaux pour
Facebook improves its e-commerce in the news feed, Vine’s revamped search functionality and more of the latest digital news.
Facebook Lets More Merchants Add Buy Buttons to their Posts
Just weeks after Pinterest announced the arrival of buyable pins, Facebook has expanded a test of “buy” buttons in the
In its many forms, sponsored content partnerships between brands and online publishers are customizable, scalable and effective vehicles for reaching an audience online. These activations can range from a branded listicle with a couple integration/messaging points throughout, to a co-created collection of thought leadership material, to custom recipes on
Le 25 juin prochain se déroulera le 1er Salon virtuel de la Silver économie ‘Silver Economy Expo Online. Un évènement sont le Club Digital Santé est heureux d’être le partenaire. Véritable Salon virtuel BtoB des technologies et services pour les seniors, Silver Economy Expo Online se déroulera le 25 juin prochain
Pinterest and Instagram became e-commerce friendly, Twitter launches audience insights, and more of the latest digital news.
Pinterest’s New Buyable Pins Let You Purchase Items Directly in the App
In a few weeks, pinners will be able to buy their favorite Pinterest finds directly from the platform by clicking