Museums As Online Thought Leaders (Friday5)

Posted on Posted in Multichannel

Angelica Aboulhosn

Art institutions have long depended on educators to translate learnings and share expertise. But the emergence of digital tools has shaken up the industry, setting a new standard for organizations to communicate with the public and with artists. It’s in this context that museums are leveraging social media to …read more

Social Paid Media Updates to Know (Friday5)

Posted on Posted in Multichannel

Josh Lieberthal

Digital advertising platforms are constantly evolving to better serve marketers and help drive meaningful impact. Here are five recent updates to mainstream social/digital platforms that will impact current and future strategies and spends on these sites:

1. Instagram ad platform coming soon

As soon as Facebook bought …read more

5 Tips for Video Amplification (Friday5)

Posted on Posted in Multichannel

Josh Lieberthal

The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the US is growing with it. eMarketer projects overall spend will nearly double from $7.8 billion this year to $14.4 billion by …read more

Ways to Strengthen Measurement and Reporting (Friday5)

Posted on Posted in Multichannel

Josh Lieberthal

Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an established monthly/quarterly cadence, here are five tactics for improving the process and final product:

1. Campaign reporting brief

For a specific campaign report, …read more