5 Tips for Video Amplification (Friday5)

Posted on Posted in Multichannel

Josh Lieberthal

The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the US is growing with it. eMarketer projects overall spend will nearly double from $7.8 billion this year to $14.4 billion by …read more

Ways to Strengthen Measurement and Reporting (Friday5)

Posted on Posted in Multichannel

Josh Lieberthal

Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an established monthly/quarterly cadence, here are five tactics for improving the process and final product:

1. Campaign reporting brief

For a specific campaign report, …read more