Global Multichannel Consumer Behaviour (Research/Purchase …

Posted on Posted in Multichannel

Wonderful insightful article on data-driven approach to multi-channel communication. In Pharma we have a long way to go, but much of this article can be applied with a bit of thought and persistence.

“Does your digital strategy match the consumer research to purchase journey? Who is the multichannel consumer? Is Search influential? Let data drive budgets!”

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