Mapping future health: patient, provider, pharma perspectives

Posted on Posted in Big data, Change management, Social CRM, Social Media

Thanks to Andrew for this post (click on image to read the full cut) The future patient will be: Committed to self management. The future patient will become who they are Health privileged Quantified   The future provider will be: Fully participatory A committed innovator Digitally integrated Two out of three future pharma requirements are primarily internal rather than external objectives. Future pharma […]

It isn’t regs, AER, or ROI that are impeding pharma socially; it’s internal culture

Posted on Posted in Change management, Multichannel

Dell’s Andrew Jackson (@ajax_63) writes: Based on our experience at Dell, we see a digital engagement strategy includes: * Objectives: engagement is strategic when aligned with the care organisation’s wider goals, when its impact can be measured and when it is fully integrated with the processes delivering care. Care organisations should consider engagement objectives which […]

74% of Pharma Execs Are Most Concerned About the Changing Commercial Business Model

Posted on Posted in Change management, Market research, Multichannel

Cegedim Relationship Management today announced the release of its thought leadership report, 2012 US Pharma Insights, which provides the results of its third annual survey of life sciences decision makers on current challenges, upcoming business developments, preferred strategies and next generation technology. Leveraging analysis from three years of responses, the report delivers a holistic view […]

The Quality of the Conversation Matters

Posted on Posted in Change management, Social Media

Community management is the new black. Everybody is doing it. Everybody claims to do it well. But scan a random sample of brand Facebook pages and you will discover a broad spread of quality. Now check Twitter. Same thing. This article highlights the 3 pitfalls to avoid in community management for brands: 1. Letting Industry […]

Designer Fund And The White House Challenge You To Redesign The Electronic Medical Record

Posted on Posted in Change management, EHR, Social Media

This is not gamification as we know it, but using social competition is a (fairly) novel way to drive change and deliver innovative solutions! Hey designers! You could build another app. Or you could save some lives by entering the White House’s Health Design Challenge to give the electronic medical record a much-needed redesign. See […]

Feasibility of a Wiki as a Participatory Tool for Patients in Clinical Guideline Development

Posted on 1 CommentPosted in Change management, Communities, Medical, Social Media

Feasibility of a Wiki as a Participatory Tool for Patients in Clinical Guideline Development… What is really interesting in this “scientific journal” is that Pharma is not part of the discussion. This should trigger some discussion from our side – should we be at the table? From my point of view the drugs are part […]