Is pharma serious about customer relationship management?

Posted on Posted in Big data, Change management, CRM, Multichannel, ROI, Social CRM

The financial industry is a great role-model to Pharma – highly regulated, sensitive, and in deep need of customer understanding and knowledge. This article by Kevin is about customer relationship management in the financial industry, compared with the pharmaceutical industry. Many of the points raised are really great, and should guide us forward. In reality […]

The SEO Path to Becoming a Great Funnel Owner

Posted on Posted in Change management, CRM, Multichannel, Social CRM, Social Media

We’re reaching into the specialist expertise with this article. The Pharma marketer probably will never grasp all the elements outlined in this excellently written post, but should become aware of the top-level drivers, and then lean on his/her support teams to make it happen. Additionally, a we need to integrate the off-line channels into the […]

The Evolution of Social CRM

Posted on Posted in CRM, Social CRM

Quick view to get an idea of what Social CRM is about. Pharma can do some of this stuff, even if the nay-sayers can be heard all around. It’s just a matter of how important the gain is – nearly all issues have solutions, but cost time and money. See on