Digital engagement in light of “la réforme du médicament” in France & What does this mean for “customer facing” players?
(ramifications for the whole of Europe)
What is driving the urgency in (big) Pharma (even outside France)?
… and then there is France!
- The rule of the game have changed forever
- Smarter engagement through coordinated coherent and congruent use of multi-channel communication, encompassing different internal departments
- Projects will be much more complex than before
- Start with baby steps to learn how to run
- Use common sense, ROI calculations are probably impossible to prove and will distract us from focusing on what matters
- Absolute clarity on objectives and how to measure results per channel