Pharma Sales Jobs Take A(nother) Tumble! Digital’s Slow But Relentless Impact.

Posted on 2 CommentsPosted in Change management, Crisis management, Multichannel, Sales force

Quote from a Lilly spokesman after the announcement of reducing the US salesforce by 30%: “Also, the influence of sales representatives has shrunk, as many physicians no longer have the time to take the calls and some doctors refuse to see pharmaceutical representatives out of concern about improper promotions. Growing numbers of doctors prefer digital marketing. Lilly’s U.S. […]