Pharma Marketers alert – Disruptive tool you need to know about, and need!

Posted on Posted in Big data, eMailing, Market research, Multichannel, Social Media

Health tech startup Medikly disrupts pharma marketing with KONNECT that integrates content management, social media and big data analytics into one solution Sven‘s insight: I personally love this platform, it is lightyears ahead of where we are today. I have personally seen this platform in action. I’d even add to the first paragraph our bread-and-butter […]

Where can brand teams get real insights into how to engage with their audience?

Posted on Posted in Market research, Social Media

“After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.”… Interesting article on a recent Forbes report about the disconnect between brands and consumers when it comes to social media. Key findings of the report: Marketers view consumers’ […]