The rise of the multichannel contact centre – Pharma could learn a thing or two here

Posted on Posted in MedInfo, Multichannel

Are MedInfo teams structured to meet “customer” expectations?   New research published by ContactBabel reveals that over 17% of interactions handled by UK contact centres are through email, web chat or social media. Web chat between customers and agents has risen from 0.7% of all inbound traffic to contact centres to 1.3% this year, with […]

Patient-Centered Medical Information Teams Direct Pharmaceutical Company’s Focus to Their Products’ End-Users

Posted on Posted in Medical, Medical liaison, MedInfo, MLR, Multichannel

This post clearly plugs the vendor selling the report, but the takehome points are excellent. Much to be expected in our current environment where marketing budgets are migrating to MedInfo & MedEd due to the increasing hurdles product promotion needs to clear. From BioPortfolio: Patient-centric pharmaceutical companies are more likely to have larger medical information […]