FDA okays AliveCor’s iPhone heart monitor

Posted on Posted in General, Mobile

San Francisco-based AliveCor Inc.’s new iPhone electrocardiogram app has been approved by the FDA – now available for presale to medicla professionals (in the USA only!)… This is a big hurdle, and has been somewhat controversial as to the definitions of medical apps. Pharma needs to integrate these step-change developments into its own R&D process, […]

HTML5 vs. Apps: Why The Debate Matters, And Who Will Win

Posted on Posted in Mobile

Pharma marketers (and their business integrators, agencies, etc.) looking to develop mobile apps should read this article (HTML5 vs Apps – general understanding – click on image) ….in combination with this article (Pharma specifics): http://pharmastrategic.com/2012/10/11/to-pharma-app-or-not-to-pharma-app-then-theres-the-it-question/  ; See on www.businessinsider.com