Apple launches dedicated ‘Apps for Healthcare Professionals’ collection

Posted on 1 CommentPosted in Mobile

One of the updates to the Apple App Store recently is the inclusion of a specific collection entitled, “Apps for healthcare professionals”. This collection can be found within the ‘Medical Category’. It is a useful starting point for physicians with new mobile devices looking for relevant apps. The collection is further subdivided into:Reference Apps, Medical […]

Mobile Marketing Trends for 2013

Posted on Posted in Mobile

The New Year is upon us once again, so we look ahead to another exciting year of innovative new trends in mobile marketing Sven‘s insight: A good read for any Pharma marketers thinking about integrating mobile into their marketing mix. Ensure though that you also read my post “To Pharma App or not to Pharma […]

FDA okays AliveCor’s iPhone heart monitor

Posted on Posted in General, Mobile

San Francisco-based AliveCor Inc.’s new iPhone electrocardiogram app has been approved by the FDA – now available for presale to medicla professionals (in the USA only!)… This is a big hurdle, and has been somewhat controversial as to the definitions of medical apps. Pharma needs to integrate these step-change developments into its own R&D process, […]

Healthcare Technology Trends 2012 – Accenture

Posted on Posted in Big data, Change management, Mobile, Multichannel, Social Media

Forward looking report from Accenture that highlights six healthcare technology trends that they believe will impact how life sciences companies use technology in the future to drive growth: Context-based services Converging data architectures Industrialized data services Social-driven information technology (IT) Platform-as-a-Service (PaaS)-enabled agility Orchestrated analytical security See on www.accenture.com

Pharma infographic – US focused

Posted on Posted in General, Mobile, Social Media

US view of who looks for pharmaceutical information online (Doctors, Patients…). Some of the data is a bit old, but gives a great snapshot. Infographic from CBI. It shares information about three key factors in mobile for pharma: Responsive design Regulation Geo-targeting It also lists key social media factors for the industry: Building trust Collaborating […]

Is closed-loop multi-channel marketing possible in Pharma?

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Sales Force Effectiveness conference in Rome 2012 Summary: What is driving the urgency in Pharma? Concept: closed loop marketing Closed-loop in Pharma? …per channel …of which there are many to touch our Doctor … and Patients too ! Consider channel coverage… today and tomorrow Congruent use of messages & channels Privacy and data protection MLR Human resistance […]