How Pharmaceuticals Can Avoid the Side Effects of Social Media | MIT Sloan Management Review

Posted on Posted in ROO, Social Media

Dr. Ed Tucker of Janssen Research & Development LLC discusses how pharmaceutical firms need to approach social media. Sven A‘s insight: Good article showing a very serious and thought-out approach to social media, focusing in on the pharmacovigilance aspects, and how that can drive considerable change across the industry, but first we need to establish […]