Sales Force Effectiveness conference in Rome 2012 Summary: What is driving the urgency in Pharma? Concept: closed loop marketing Closed-loop in Pharma? …per channel …of which there are many to touch our Doctor … and Patients too ! Consider channel coverage… today and tomorrow Congruent use of messages & channels Privacy and data protection MLR Human resistance […]
Presentation given in Istanbul (February 2012) at the Sales Force Effectiveness congress.