Creation Pinpoint. Social media monitoring tool for studying healthcare professional conversations.

Posted on Posted in Influence, Social Media

Creation Pinpoint is the world’s only (see my comment below) social media monitoring tool dedicated to studying conversations taking place between healthcare professionals. It is used by pharmaceutical brand managers to • Find doctors talking about specific therapy areas or products via Twitter, blogs and forums • Discover who they are influencing and how • […]

Roche Failed To Report Thousands Of Drug Side Effects, Facing Fines

Posted on Posted in General, Medical, MedInfo, MLR, Social Media

I don’t understand why there has not already been a separation of responsibilities – the logic is flawed that Pharma companies should manage this. It makes good sense that independent bodies should gather and investigate. Sure the question of financing this will come up, and there are solutions. With very clever digital platforms all over […]